Consumer engagement in social media brand communities: A literature review
With the prevalence of social media, a great deal of research has examined consumer
engagement in social media brand communities. However, we lack a holistic understanding …
engagement in social media brand communities. However, we lack a holistic understanding …
Fifteen years of customer engagement research: a bibliometric and network analysis
Purpose In recent years, customer engagement (CE) with brands, which has been shown to
yield enhanced firm sales, competitive advantage and stock returns, has risen to occupy a …
yield enhanced firm sales, competitive advantage and stock returns, has risen to occupy a …
I want it my way! The effect of perceptions of personalization through augmented reality and online shopping on customer intentions to co-create value
As technology further expands, the relationship between customers and organizations
becomes even more idiomatic, as witnessed by personalized recommendations on websites …
becomes even more idiomatic, as witnessed by personalized recommendations on websites …
Exploring the stimulating role of augmented reality features in E-commerce: A three-staged hybrid approach
XY Xu, QD Jia, SMU Tayyab - Journal of Retailing and Consumer Services, 2024 - Elsevier
Abstract The application of Augmented Reality (AR) in business applications has seen
colossal growth in recent years with even healthier future growth expectations. To advance …
colossal growth in recent years with even healthier future growth expectations. To advance …
Customer engagement with tourism social media brands
In tourism, customer engagement has been found to boost loyalty, trust and brand
evaluations. Customer engagement is facilitated by social media, but neither of these …
evaluations. Customer engagement is facilitated by social media, but neither of these …
Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites
S Molinillo, R Anaya-Sánchez… - Computers in Human …, 2020 - Elsevier
While research into customer engagement receives much attention, few studies have
examined why consumers engage in social commerce and the resulting consequences for …
examined why consumers engage in social commerce and the resulting consequences for …
The effect of telepresence, social presence and involvement on consumer brand engagement: An empirical study of non-profit organizations
R Algharabat, NP Rana, YK Dwivedi… - Journal of Retailing and …, 2018 - Elsevier
Although there are several marketing implications that have been considered in the context
of social media marketing, less attention has been paid to the influence of antecedents of …
of social media marketing, less attention has been paid to the influence of antecedents of …
Design and performance attributes driving mobile travel application engagement
Increasing people are using mobile applications (apps) for information and activities related
to their travel and tourism. Therefore, customer engagement (customer attraction and …
to their travel and tourism. Therefore, customer engagement (customer attraction and …
Online engagement and the role of digital influencers in product endorsement on Instagram
The article aims to analyze the forms of engagement generated from the endorsement of
products by digital influencers on Instagram, considering the characteristics of their online …
products by digital influencers on Instagram, considering the characteristics of their online …
Building brand loyalty through user engagement in online brand communities in social networking sites
Purpose–The purpose of this paper is to explore the concept of user engagement in the
context of online brand communities. A research model is proposed to explain how brand …
context of online brand communities. A research model is proposed to explain how brand …