The ongoing COVID-19 pandemic has affected countless businesses, leading to serious
disruptions for many industries. Drawing on the resilience literature, this study offers an …

Many guiding articles on literature reviews exist, but few have delivered an authoritative
protocol that researchers can rely upon with clarity and confidence. To commemorate the …

Several extant contemporary works of literature diagnose the lack of sound theoretical
underpinnings of the Digital Entrepreneurship phenomenon. This paper provides a …

The worldwide increased consumption of goods and services squeezes natural resources,
thus causing severe damage to the environment. In the backdrop of the growing affirmative …

This paper performs a comprehensive analysis of academic research on impulse buying
following a systematic literature review approach. Drawing on the TCCM framework …

With the increased momentum of knowledge generation in the field of research, systematic
reviews are essential to epitomise the state of extant literature and for theory building. In this …

Social influence plays a significant role in shaping consumer behavior, and research in this
area comprises a substantial portion of the literature. Despite the vast number of studies …

Visual merchandising has gained importance in contemporary retail research and practice.
Initially considered as an essential element of retail store atmospherics, the scope of visual …

The COVID‐19 pandemic has created unprecedented disruptions in consumers' daily lives.
Regulations imposing social distancing, quarantine and full‐scale lockdowns have …

The present study investigates the impact of COVID‐19 on Consumers' changing way of life
and buying behaviour based on their socio‐economic backgrounds. A questionnaire survey …