How positive and negative electronic word of mouth (eWOM) affects customers' intention to use social commerce? A dual-stage multi group-SEM and ANN analysis
Advances in Web 2.0 technologies have led to the widespread assimilation of electronic
commerce platforms as an innovative shopping method and an alternative to traditional …
commerce platforms as an innovative shopping method and an alternative to traditional …
[HTML][HTML] Word-of-mouth engagement in online social networks: Influence of network centrality and density
This paper investigates the effect of network centrality and network density on the propensity
to engage in positive and negative eWOM, using social networks usage as a moderating …
to engage in positive and negative eWOM, using social networks usage as a moderating …
Do chatbots establish “humanness” in the customer purchase journey? An investigation through explanatory sequential design
YK Dwivedi, J Balakrishnan… - Psychology & …, 2023 - Wiley Online Library
Chatbots incorporate various behavioral and psychological marketing elements to satisfy
customers at various stages of their purchase journey. This research follows the foundations …
customers at various stages of their purchase journey. This research follows the foundations …
[HTML][HTML] Out of the way, human! Understanding post-adoption of last-mile delivery robots
The pace of technological development is exceeding expectations and transforming the
landscape of last-mile delivery. This study investigates how users' post-adoption behavior in …
landscape of last-mile delivery. This study investigates how users' post-adoption behavior in …
[HTML][HTML] Examining the influence of social media eWOM on consumers' purchase intentions of commercialised indigenous fruits (IFs) products in FMCGs retailers
Despite noteworthy advancement of theoretical and practical knowledge of social media
eWord-of-Mouth with evidence from prior empirical research, the influences consumers' …
eWord-of-Mouth with evidence from prior empirical research, the influences consumers' …
Consumer adoption of on‐demand digital platforms: An integrated model
On‐demand digital platforms are omnipresent in the contemporary marketplace of the digital
era. The purpose of this study was to assess the factors influencing consumers' intention to …
era. The purpose of this study was to assess the factors influencing consumers' intention to …
[HTML][HTML] Electronic word of mouth 2.0 (eWOM 2.0)–The evolution of eWOM research in the new age
Electronic word of mouth (eWOM) has evolved dramatically in the past 20 years, and is
substantially shaping modern consumer behaviors and altering marketing management …
substantially shaping modern consumer behaviors and altering marketing management …
Fear of missing out and revenge travelling: the role of contextual trust, experiential risk, and cognitive image of destination
ABSTRACT COVID-19 caused a surge in people's desire to travel due to their fear of
missing out (FOMO) and monotony of lockdown life. This led to the emergence of a new …
missing out (FOMO) and monotony of lockdown life. This led to the emergence of a new …
[HTML][HTML] Domino effect of parasocial interaction: Of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shopping
In an age where online shopping permeates daily life, the cascading influences originating
from parasocial interactions play a pivotal role in steering consumers' purchase decisions …
from parasocial interactions play a pivotal role in steering consumers' purchase decisions …
[HTML][HTML] A typology of validity: content, face, convergent, discriminant, nomological and predictive validity
WM Lim - Journal of Trade Science, 2024 - emerald.com
Purpose Research serves to elucidate and tackle real-world issues (eg capitalizing
opportunities and solving problems). Critical to research is the concept of validity, which …
opportunities and solving problems). Critical to research is the concept of validity, which …