[HTML][HTML] Growth of digital brand name through customer satisfaction with big data analytics in the hospitality sector after the COVID-19 crisis

DP Sakas, DP Reklitis, MC Terzi, N Glaveli - International Journal of …, 2023 - Elsevier
This study examines the best practices for the optimization of the corporate digital brand
name by taking into consideration customers' behavioral big data and web analytics. In the …

Multichannel digital marketing optimizations through big data analytics in the tourism and hospitality industry

DP Sakas, DP Reklitis, MC Terzi… - Journal of Theoretical and …, 2022 - mdpi.com
The tourism sector increasingly relies on technology to acquire new clients in a world
overflowing with information. So, the main question that needs to be answered is: What …

[HTML][HTML] The influence of websites user engagement on the development of digital competitive advantage and digital brand name in logistics startups

DP Sakas, DP Reklitis, NT Giannakopoulos… - European Research on …, 2023 - Elsevier
Logistics startups gradually rely on digital marketing strategies to acquire a competitive
advantage. The main aim of Logistics startups is to increase their digital brand name and …

Social media strategy processes for centralized payment network firms after a war crisis outset

DP Sakas, NT Giannakopoulos, MC Terzi… - Processes, 2022 - mdpi.com
From the outset of the war in Ukraine, extensive crises in many sectors of the world economy
have occurred, with firms offering services and products both online and through physical …

Leading logistics firms' re-engineering through the optimization of the customer's social media and website activity

DP Sakas, DP Reklitis, MC Terzi - Electronics, 2023 - mdpi.com
To acquire competitive differentiation nowadays, logistics businesses must adopt novel
strategies. Logistics companies have to consider whether redesigning their marketing plan …

[PDF][PDF] EUROPEAN LOGISTICS FIRMS'DIGITAL TRANSFORMATION THROUGH SOCIAL MEDIA ANALYTICS AND CUSTOMER REVIEWS

DP Sakas, DP Reklitis, P Trivellas - Economic and Social Development …, 2023 - zbw.eu
To acquire a competitive advantage nowadays, logistics businesses must adopt novel
strategies. European logistics 3pl companies have to consider whether redesigning their …

The Role of Technology Advancement in Managing Business and Establishing Corporate Brand Image: Conception, Challenges, and Commendation in Logistics and …

NAA Rahman, TC Melewar, P Foroudi… - Corporate Branding in …, 2024 - taylorfrancis.com
The volatile rise of technology convinces us that technology has its own sagacious quality
that affects the business and operational performance of any industry, including the logistics …

[PDF][PDF] Leveraging Digital Marketing Strategies in Favor of Business Performance: Evidence From the Maritime Logistics Sector

MC Terzi, DP Sakas, N Kanellos… - Economic and Social …, 2023 - zbw.eu
In competitive markets, such as the logistics sector, the optimization of digital marketing
strategies is the key to ensure high levels of customer satisfaction that will ultimately lead to …

Conception, Challenges, and Commendation in Logistics and Transport Sector

NAA Rahman, TC Melewar, P Foroudi… - Corporate Branding in …, 2024 - books.google.com
The recent advance in computational power has led the advancement of technology, such
as digitalisation, blockchain technology, artificial intelligence, biometric technology …

Métricas de marketing digital de un hospedaje turístico, Chachapoyas, 2022

OR Mori Seminario - 2022 - repositorio.ucv.edu.pe
El actual trabajo de investigación tiene como objetivo determinar la relación entre métricas
de marketing digital con las interacciones de sus dimensiones información, tendencia …