Is it the end of the technology acceptance model in the era of generative artificial intelligence?
Purpose The technology acceptance model (TAM) is a widely used framework explaining
why users accept new technologies. Still, its relevance is questioned because of evolving …
why users accept new technologies. Still, its relevance is questioned because of evolving …
Consumer behavior in the metaverse
The rising interest in the marketing potential of the metaverse and its influence on consumer
behavior is undeniable. Experts in the field have identified gaps in understanding consumer …
behavior is undeniable. Experts in the field have identified gaps in understanding consumer …
[HTML][HTML] A Moving Metaverse: QoE challenges and standards requirements for immersive media consumption in autonomous vehicles
Abstract The evolution of Autonomous Vehicles (AVs) has blurred the distinction between
drivers and passengers, resulting in increased demand for in-car entertainment …
drivers and passengers, resulting in increased demand for in-car entertainment …
How can virtual and augmented reality facilitate international business?
N Kshetri, YK Dwivedi - Thunderbird International Business …, 2024 - Wiley Online Library
While extensive research has explored the internet's role in internationalization, there is
limited understanding of how augmented reality (AR) and virtual reality (VR) contribute. Our …
limited understanding of how augmented reality (AR) and virtual reality (VR) contribute. Our …
Dive Into Metaverse: Concept, Evolution, Framework, Technologies, Opportunities, and Trends
JR Neves, LM Bacalhau - … , Innovation, and Industry Impacts of the …, 2024 - igi-global.com
The ever-changing environment of the Metaverse claim for a study that leads to a captivating
journey for readers of this chapter in which the current condition of this digital space is …
journey for readers of this chapter in which the current condition of this digital space is …