Technology may facilitate health and wellbeing consumer engagement. When there is scant
public health provision and socio-cultural norms marginalize consumers stigmatized from …

Purpose Service marketers are increasingly aware of inequalities triggered by service
systems and the need to prioritize practical strategies for reducing inequalities. A priority …

Purpose The purpose of this study is to deepen the understanding of consumers value
collaboration with a service provider, specifically, how consumer self-determination affects …

Drawing upon value theory, this study investigates both the enabling and disabling features
of marketplaces for consumers in the disability market. Analysis of longitudinal qualitative …

The paper's research objective pertains to explicating the concept of value co-creation of
health and social outcomes in an eHealth digital ecosystem context that is critical in …

Objectives Breastfeeding is important to infant health and survival in sub-Saharan Africa. To
promote breastfeeding effectively, understanding of psychological factors associated with …

Purpose This paper aims to examine driving retirement and its impact on the well-being of
older citizens. The concepts of value creation and destruction are used to understand older …

The value co-destruction process has been heavily studied in recent years. However, most
studies have focused on the value of co-destruction's emotional and behavioral …

Purpose Governments are increasingly marketising human services in developed countries,
with the aim of giving individuals more choice and control over the support they receive …

Based on the DART model, this research aims to assess the influence of value co-creation
(VCC) processes on hotels' innovation performance (IP) in terms of new service …