There is a growing awareness that fostering the transition toward plant-based diets with
reduced meat consumption levels is essential to alleviating the detrimental impacts of the …

Since the world's population has surged in recent decades, the need for sustainable as well
as environmentally friendly protein sources is growing. However, there are daunting …

Methodology used in sensory and consumer research has changed rapidly over the past
several decades, and consumer research is now frequently executed online. This comes …

The promise of novel plant-based meat alternatives (PBMAs) to lessen the health and
environmental impacts of meat consumption ultimately depend on market acceptance and …

We investigate consumers' willingness to pay premiums for environmentally sustainably
produced meat and plant‐based meat substitutes. We conducted a randomized control …

The food system causes more than a third of the global anthropogenic greenhouse gas
emissions, of which half are from livestock. Shifting towards plant-based diets could …

Background Slowing climate change is crucial to the future wellbeing of human societies
and the greater environment. Current beef production systems in the USA are a major …

Meat production and consumption are sources of animal cruelty, responsible for several
environmental problems and human health diseases, and contribute to social inequality …

Dietary habits have a substantial influence on both planet and individual health. High intake
of animal products has significant negative effects on the environment and on human health; …

We investigated the effect of health and environmental information messages on purchases
of meat and plant‐based alternatives in a non‐hypothetical online supermarket experiment …