The aim of this systematic review is to synthesize and analyze human digital twin and
neuromorphic image processing systems, haptic bodysuits, and metaverse assets and …

Abstract Generation Z (Gen Z), also known as digital natives, constitutes one‐third of the
world'population. Despite notable contributions and progress explaining Gen Z's behavior …

Brands are moving towards the Metaverse (3D immersive virtual spaces), where the growth
of intangible products and nonfungible tokens (NFTs) are evolving into a new type of hybrid …

Although the substantial body of research on tourism-technologies has examined the use of
virtual reality and web/mobile-based technologies, the potential of destination-marketing via …

Recent technological advancements, notably in augmented reality (AR), have disrupted the
marketing landscape, arousing interest in immersive experiences for consumers. In …

Prior academic research on non-fungible tokens (NFTs), an application of blockchain
technology in the metaverse environment, has focused primarily on the market demand side …

Purpose In recent years, there has been significant interest in adopting XR (extended reality)
technologies such as VR (virtual reality) and AR (augmented reality), particularly in retail …

The emergence of the metaverse industry is a potential new engine of economic growth. The
government, which has a stake in every innovation, should respond by providing a favorable …

The metaverse, a virtual space where people can interact with each other, is garnering
global attention. This study attempts to answer three questions: what attracts someone to the …

The rising interest in the marketing potential of the metaverse and its influence on consumer
behavior is undeniable. Experts in the field have identified gaps in understanding consumer …