[HTML][HTML] How does AI drive branding? Towards an integrated theoretical framework for AI-driven branding
MDS Deryl, S Verma, V Srivastava - International Journal of Information …, 2023 - Elsevier
Brands are transforming with the acceptance, adoption, and use of artificial intelligence (AI)
technologies. AI builds dynamic consumer-brand relationships that help build sustainable …
technologies. AI builds dynamic consumer-brand relationships that help build sustainable …
[HTML][HTML] Towards an understanding of business intelligence and analytics usage: Evidence from the banking industry
This study investigates the factors influencing the usage of Business Intelligence and
Analytics (BIA) in the banking industry sector. Furthermore, it explores the moderating …
Analytics (BIA) in the banking industry sector. Furthermore, it explores the moderating …
[HTML][HTML] Big data and business analytics enabled innovation and dynamic capabilities in organizations: Developing and validating scale
AC Yoshikuni, R Dwivedi, D Zhou… - International Journal of …, 2023 - Elsevier
In recent years, innovation and competitive advantages have been built through information
systems (IS); in particular, big data and business analytics (BDA) capabilities are being …
systems (IS); in particular, big data and business analytics (BDA) capabilities are being …
[HTML][HTML] Developing big data enabled Marketing 4.0 framework
Due to the industrial revolution and, thereby with, the emergence of Industry 4.0, there has
been an impact on the marketing of business firms, enabling them to digitally transform and …
been an impact on the marketing of business firms, enabling them to digitally transform and …
[HTML][HTML] Deciphering pixel insights: A deep dive into deep learning strategies for enhanced indoor depth estimation
Depth estimation is one of the crucial tasks for autonomous systems, which provides
important information about the distance between the system and its surroundings …
important information about the distance between the system and its surroundings …
CPAN chart: A Novel Customer Perception Analysis System Using Natural Language Processing and Attribute Control Charting
ST Kakde, S Roychowdhury… - IEEE Transactions on …, 2024 - ieeexplore.ieee.org
Customer reviews of a product or service collected over a period of time may reveal
important directions about the changes required in the current functioning of the …
important directions about the changes required in the current functioning of the …
[HTML][HTML] From self-descriptions (SD) to self-recommendations (SR): Evolving Gaia-X for the future European economy
The European decentralized-organized data-infrastructure ecosystem Gaia-X faces the
challenge of initiating, maintaining, and intensifying data exchange between data providers …
challenge of initiating, maintaining, and intensifying data exchange between data providers …
[HTML][HTML] Evaluating omni channel retailing in the emergence of industry 5.0: A perspective of South Asian generation Z
This study investigates the influence of Omnichannel-Retailing (OCR) on customer-retention
(CR) for Generation Z (Gen Z) in the nascent Industry 5.0 era. Employing a survey with South …
(CR) for Generation Z (Gen Z) in the nascent Industry 5.0 era. Employing a survey with South …
The Effect of Chatbot Services on Online Shop Customer Satisfaction: The Effect of Chatbot Services on Online Shop Customer Satisfaction
The increasing trend of e-commerce users has not been matched by customer satisfaction in
the shopping process. Indonesia has the highest level of dissatisfaction compared to other …
the shopping process. Indonesia has the highest level of dissatisfaction compared to other …
The Influence of Service Quality, Word of Mouth Price on Restaurant D'cost Kemang South Jakarta Purchasing Decision
N Efendi, R Hardini… - International Journal of …, 2024 - ijssr.ridwaninstitute.co.id
This study aims to analyze the magnitude of the influence of Service Quality, Price, and
Word Of Mouth (WOM) on the Purchasing Decision of Restaurant D'cost Kemang South …
Word Of Mouth (WOM) on the Purchasing Decision of Restaurant D'cost Kemang South …