This article introduces a simulation, Marketplace Live, and compares students' simulation
performance with their course performance. The sample is drawn from 13 sections of the …

Studies of team performance in business simulations have not investigated the effect of a
“star member” of the team on team performance outcomes. This article reports the findings of …

This is a part of behavioral marketing research. Its purpose is to establish a classification of
the customers in term of their profiles. Customer profiles are characterized by several …

Abstract The Online Forecast Error Package is used to identify and track the type, frequency
and magnitude of sales forecast errors over the course of competition. Competing participant …

Using a pre-test/post-test experimental design, the present study explores how the
experience of participating in a marketing simulation game impacts the managerial and …

At the inaugural ABSEL meeting, Hoover (1974) presented a definition of Experiential
Learning which has set the tone for ABSEL research ever since. Hoover conceptualized that …

Strategic Management purports to teach students how to achieve the SMART (Specific-
Measurable-Attainable-Relevant-Time-based) objectives. An overview of the improved …

The present study looks at performance ranking curves to examine the issue of when
performance ranking in a marketing simulation game flattens out. Past research of this …