A behavioral theory of social performance: Social identity and stakeholder expectations
Firms use reference points to evaluate financial performance, frame gain or loss positions,
and guide strategic behavior. However, there is little theoretical underpinning to explain how …
and guide strategic behavior. However, there is little theoretical underpinning to explain how …
Brand equity, brand loyalty and consumer satisfaction
This study aims to investigate the mediating effects of consumer satisfaction on the
relationship between consumer-based brand equity and brand loyalty in the hotel and …
relationship between consumer-based brand equity and brand loyalty in the hotel and …
A meta-analytic review of identification at work: Relative contribution of team, organizational, and professional identification.
Research on social identification in organizations is diverse and evolving. As focus has
shifted to the effects of multiple identities, there is a need to further define relationships …
shifted to the effects of multiple identities, there is a need to further define relationships …
Achieving tourist loyalty through destination personality, satisfaction, and identification
The general marketing literature suggests that brand personality, satisfaction, and customer
identification with the brand are important drivers of consumer behavior in several contexts …
identification with the brand are important drivers of consumer behavior in several contexts …
When group membership gets personal: a theory of identity fusion.
Identity fusion is a relatively unexplored form of alignment with groups that entails a visceral
feeling of oneness with the group. This feeling is associated with unusually porous, highly …
feeling of oneness with the group. This feeling is associated with unusually porous, highly …
Organizational justice, trust, and identification and their effects on organizational commitment in hospital nursing staff
SY Chen, WC Wu, CS Chang, CT Lin, JY Kung… - BMC health services …, 2015 - Springer
Background It is of importance and urgency for hospitals to retain excellent nursing staff in
order to improve patient satisfaction and hospital performance. However, it was found that …
order to improve patient satisfaction and hospital performance. However, it was found that …
[图书][B] Governance of higher education: Global perspectives, theories, and practices
I Austin, GA Jones - 2015 - taylorfrancis.com
Governance of Higher Education explores the work of traditional and contemporary higher
education scholarship worldwide, providing readers with an understanding of the …
education scholarship worldwide, providing readers with an understanding of the …
The influence of brand trust and brand identification on brand evangelism
E P. Becerra, V Badrinarayanan - Journal of Product & Brand …, 2013 - emerald.com
Purpose–The purpose of this study is to examine how the nature of consumers' relationship
with a brand influences brand evangelism, which represents an intense form of brand …
with a brand influences brand evangelism, which represents an intense form of brand …
Linking corporate social responsibility to customer loyalty through co-creation and customer company identification: Exploring sequential mediation mechanism
Promoting corporate social responsibility (CSR) and co-creation has become a crucial
relationship marketing strategy for the banks. This research empirically investigates how …
relationship marketing strategy for the banks. This research empirically investigates how …
Transformational leadership and employee voice behavior: A Pygmalion mechanism
We theorized and examined a Pygmalion perspective beyond those proposed in past
studies in the relationship between transformational leadership and employee voice …
studies in the relationship between transformational leadership and employee voice …