Firms use reference points to evaluate financial performance, frame gain or loss positions,
and guide strategic behavior. However, there is little theoretical underpinning to explain how …

This study aims to investigate the mediating effects of consumer satisfaction on the
relationship between consumer-based brand equity and brand loyalty in the hotel and …

Research on social identification in organizations is diverse and evolving. As focus has
shifted to the effects of multiple identities, there is a need to further define relationships …

The general marketing literature suggests that brand personality, satisfaction, and customer
identification with the brand are important drivers of consumer behavior in several contexts …

Identity fusion is a relatively unexplored form of alignment with groups that entails a visceral
feeling of oneness with the group. This feeling is associated with unusually porous, highly …

Background It is of importance and urgency for hospitals to retain excellent nursing staff in
order to improve patient satisfaction and hospital performance. However, it was found that …

Governance of Higher Education explores the work of traditional and contemporary higher
education scholarship worldwide, providing readers with an understanding of the …

Purpose–The purpose of this study is to examine how the nature of consumers' relationship
with a brand influences brand evangelism, which represents an intense form of brand …

Promoting corporate social responsibility (CSR) and co-creation has become a crucial
relationship marketing strategy for the banks. This research empirically investigates how …

We theorized and examined a Pygmalion perspective beyond those proposed in past
studies in the relationship between transformational leadership and employee voice …