[PDF][PDF] How corporate sport sponsorship impacts consumer behavior
K Mason - Journal of American Academy of Business, 2005 - researchgate.net
Corporate sport sponsorship is one of rketers have at their disposal to try and reach
discussed forms of marketing rstanding of how e purpose of this conceptual piece to …
discussed forms of marketing rstanding of how e purpose of this conceptual piece to …
The brand attachment and consumer behaviour in sports marketing contexts: the case of football fans in Portugal
CB Vieira, B Sousa - International Journal of Sport …, 2020 - inderscienceonline.com
Sports marketing is a dynamic subject area linking academic research, marketing
practitioners and public policy planners. To provide an experience that meets or exceeds a …
practitioners and public policy planners. To provide an experience that meets or exceeds a …
Differences between male and female sport event tourists: A qualitative study
PJ Chen - International Journal of Hospitality Management, 2010 - Elsevier
This qualitative study, using the Zaltaman Metaphor Elicitation Technique (ZMET),
investigated differences between male and female sport event tourists. Study participants …
investigated differences between male and female sport event tourists. Study participants …
Statistical data analysis techniques employed in Sport Marketing Quarterly: 1992 to 2004
This investigation was an assessment of data analysis statistical techniques used in Sport
Marketing Quarterly (SMQ) from 1992 to 2004. In 159 quantitative data based articles …
Marketing Quarterly (SMQ) from 1992 to 2004. In 159 quantitative data based articles …
[PDF][PDF] Examining sport management scholarship: An historical review of the Sport Marketing Quarterly
B Pitts - 2002 - scholarworks.gsu.edu
–Dr. Janet B. Parks (Parks, 1992, p. 221)“Scholarship: The Other" Bottom Line'in Sport
Management" was the title of Dr. Janet Parks' address for the 1992 Dr. Earle E. Zeigler …
Management" was the title of Dr. Janet Parks' address for the 1992 Dr. Earle E. Zeigler …
Evaluating the components of marketing mix (7Ps) of Iran's volleyball super league
S Khodaparast Sareshkeh, SMH Razavi… - Annals of Applied …, 2016 - aassjournal.com
The aim of this study is to evaluate the sport marketing mix and its seven elements (product,
price, promotion, place, public relations, people, and physical evidence) in Iran's volleyball …
price, promotion, place, public relations, people, and physical evidence) in Iran's volleyball …
[PDF][PDF] Marketingorientációs tényezők a honi professzionális labdarúgás szponzorációs piacának tükrében
B Péter - 2008 - academia.edu
(Kotler, P.) A sporttudomány kutatási területe igen sokszínűvé, bizonyos tekintetben
meglehetősen összetetté vált, s mindennek egyenes következménye, hogy a …
meglehetősen összetetté vált, s mindennek egyenes következménye, hogy a …
Contemporary sports marketing: Issues, challenges, and opportunities
LJ Coleman, M Kelkar, DA Goodof - Journal of Promotion …, 2002 - Taylor & Francis
The term „sports marketing “developed in the United States as a way to analyze and
implement strategies in which innovative as well as tried and true marketing techniques are …
implement strategies in which innovative as well as tried and true marketing techniques are …
運動行銷之探討-以企業贊助奧運爲例
陳善能， 徐木蘭， 蘇建勳， 許金田 - 交大管理學報, 2005 - ir.lib.nycu.edu.tw
運動是跨國界與文化, 不分年齡, 性別與社會階級的全民活動, 而運動商品化的潛在利益,
吸引大量企業投入運動行銷的行列. 運動行銷已然成為所有事件行銷類目中最為美國企業所喜愛 …
吸引大量企業投入運動行銷的行列. 運動行銷已然成為所有事件行銷類目中最為美國企業所喜愛 …
Sporting and recreational services demand constraints in ski centres: a segmentation research study based on the annual frequency of arrivals
C Vassiliadis, G Siomkos… - International Journal of …, 2006 - inderscienceonline.com
This paper advances our understanding of the constraint analysis regarding the recreation
and sporting demand, emphasising ski centres. After a concise literature review, a survey …
and sporting demand, emphasising ski centres. After a concise literature review, a survey …