A consumer engagement systematic review: synthesis and research agenda
RG Bilro, SMC Loureiro - Spanish Journal of Marketing-ESIC, 2020 - emerald.com
A consumer engagement systematic review: synthesis and research agenda | Emerald Insight
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …
Customer engagement in the digital age: A review and research agenda
Highlights•A concise review of some recent publications on customer engagement (CE) in
the online domain is presented.•The review reveals that CE in the digital age is of …
the online domain is presented.•The review reveals that CE in the digital age is of …
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Purpose This study explores some central questions related to the connections between
social media marketing efforts (SMMEs) and brand loyalty by seeking to understand the …
social media marketing efforts (SMMEs) and brand loyalty by seeking to understand the …
The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trust
Purpose This study explores central questions related to the connections between brand
interactivity and involvement on brand-related outcomes (brand trust and loyalty) through …
interactivity and involvement on brand-related outcomes (brand trust and loyalty) through …
Customers' motivation to engage with luxury brands on social media
Customers engaging with brands on social media is critical to social media managers;
however, there is still a lack of in-depth studies on the drivers of consumers' engagement …
however, there is still a lack of in-depth studies on the drivers of consumers' engagement …
Driving consumer–brand engagement and co-creation by brand interactivity
ML Cheung, GD Pires, PJ Rosenberger… - Marketing Intelligence …, 2020 - emerald.com
Driving consumer–brand engagement and co-creation by brand interactivity | Emerald Insight
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …
The role of perceived firm social media interactivity in facilitating customer engagement behaviors
Purpose The purpose of this study is to examine how customers' perceptions of brands'
social media interactivity impact customer engagement behaviors (CEBs)(eg customer …
social media interactivity impact customer engagement behaviors (CEBs)(eg customer …
Examining tourist citizenship behaviors through affective, cognitive, behavioral engagement and reputation: Symmetrical and asymmetrical approaches
RA Rather, M Raisinghani, D Gligor, SH Parrey… - Journal of Retailing and …, 2023 - Elsevier
Although various studies have addressed customer citizenship behaviors and customer
brand engagement, the effect of tourists' pandemic-related destination brand reputation …
brand engagement, the effect of tourists' pandemic-related destination brand reputation …
The effects of benefit-driven commitment on usage of social media for shopping and positive word-of-mouth
S Ryu, JK Park - Journal of Retailing and Consumer Services, 2020 - Elsevier
Shopping on social media (SM) is more popular now than ever. SM enables interactive
communication among users and provides great opportunities for marketers and advertisers …
communication among users and provides great opportunities for marketers and advertisers …
FsQCA versus regression: The context of customer engagement
The purpose of this study is to address the strengths and weaknesses of the Fuzzy set
Qualitative Comparative Analysis (fsQCA) method by contrasting it with traditional multiple …
Qualitative Comparative Analysis (fsQCA) method by contrasting it with traditional multiple …