An increasing number of sociopolitical issues, including international wars, armed conflicts,
decoupling of economic powers, deglobalization, nationalism, protectionism, sanctions, tariff …

Existing literature on women's empowerment (aligned with SDG 5) overlooks the diverse
experiences and obstacles faced by women from various racial, ethnic, and socioeconomic …

This qualitative research investigates the intersectionality of gender equality initiatives and
supply chain resilience within sustainability practices. Through in-depth interviews and …

This qualitative research explores the intricate relationship between cultural influences on
supply chain practices and their implications for marketing strategies. Cultural dimensions …

This qualitative study explores the role of supply chain partnerships in enhancing brand
value through collaborative marketing efforts. By analyzing diverse cases from industries …

Life in developing countries often relies on informal economy and micro-enterprises, often
created and managed by women. Their performance has been studied in the literature of …

Consumer trust in supply chain certifications plays a pivotal role in shaping contemporary
consumer behavior and marketing effectiveness. This qualitative research investigates …

This study explores the impact of supply chain visibility (SCV) on marketing strategies within
the fast-moving consumer goods (FMCG) industry. In a rapidly evolving market …

Brand communication and supply chain management are critical components of value co-
creation in B2B markets, yet their interplay and implications remain underexplored in current …

Aligning supply chain and marketing functions is crucial for high-tech startups aiming to
successfully launch new products in competitive markets. This qualitative research explores …