Bibliometric analysis has recently become a popular and rigorous technique used for
exploring and analyzing the literature in business and management. Prior studies principally …

Social media have progressed drastically in building successful consumer engagement both
in brand building and sustainable consumption. This paper is a review of the articles …

The proliferation of bibliometric review articles is a true reflection of how bibliometrics is
gaining popularity and has been widely adopted in various disciplines. The growing interest …

Drawing on information technology-enabled organizational capabilities theory, we argue
that how and when social media use affects marketing performance depending on the …

Abstract Customer Relationship Management (CRM) is a method of management that aims
to establish, develop, and improve relationships with targeted customers in order to …

It is an opportune time to reflect on the progress of service failure and service recovery in the
field of service marketing, specifically with a focus on perceived justice. Over the past three …

Micro-entrepreneurs play a critical role in alleviating poverty in subsistence marketplaces
through their business relationships with microfinance institutions. Despite the enormous …

Purpose This paper aims at understanding how automotive firms integrate customer
relationship management (CRM) tools and big data analytics (BDA) into their marketing …

The COVID-19 pandemic has altered consumer behavior, making social commerce a viable
alternative throughout the world. Europe is trailing the US and China in adopting this …

In the evolving landscape of entrepreneurship, digital technologies have ushered in new
possibilities, attracting considerable academic attention. Despite the burgeoning research in …