The COVID-19 pandemic has impacted consumers' lives and their shopping patterns,
leading them towards mobile commerce. To address current shopping circumstances, an …

Social commerce (SC) is an upcoming trend that has changed the online shopping
experience by allowing e‐retailers to develop long‐term relationships with customers and …

Green innovation performance deals with the strengthening of the organizations for their
competence in enhancement of their green image. Current research examines the role of …

With the prevalence of social media networks (SMNs) as platforms for community
engagement, substantial attention from academics and practitioners has been paid to …

This study examines how various audience‐related variables and distinct real‐time
marketing contents (ie, predictable and unpredictable real‐time marketing) affect social …

Over the last decade, digital marketing and technology have gradually penetrated the food
and beverage industry, redefining its marketing mix. However, the urgency caused by the …

A conceptual network between and among tourist engagement, perceived value, tourist
satisfaction, and destination loyalty was constructed and validated based on 401 valid …

This study aims to understand the relationship between environmental consciousness and
multidimensional (ie, cognition, affection, and activation aspects) of customer brand …

Consumer behavior and the way businesses conduct their operations have changed due to
the widespread usage of internet purchasing worldwide. Bangladesh's reliance on online …

Konten interaktif telah menjadi salah satu strategi utama dalam membangun keterlibatan
konsumen dan memperkuat kesetiaan merek dalam lingkungan digital saat ini. Artikel ini …