Should consumer researchers employ silicon samples and artificially generated data based
on large language models, such as GPT, to mimic human respondents' behavior? In this …

Based on the stimulus organism theory (SOR), the current study examines how the chatbot
service quality influences e-brand loyalty among luxury fashion brand users and their …

The declining number of conceptual articles, particularly in psychology and marketing
(P&M), represents a key concern for the continued advancement of the body of knowledge …

Background Artificial Intelligence (AI) has permeated various aspects of daily life, including
education, specifically within higher education settings. These AI technologies have …

Purpose Due to rapid digitalization, the emergence of the “phygital” environment, which
blends physical and digital experiences, creates unique challenges for researchers. This …

Since the introduction of ChatGPT, the leading example of Generative Artificial Intelligence
(GenAI), the research community and the general public have been captivated by GenAI's …

Purpose This paper aims to use the cognitive appraisal theory to investigate the effects of
brand engagement and materialism on the positive emotions of joy and excitement evoked …

Firms increasingly employ artificial intelligence (AI) gift recommendation tools to assist
consumers with their gift choices. Yet, a notable gap exists in understanding consumers' …

Artificial intelligence large language models (AI-LLMs) can become valuable travel advisors
but often suffer from hallucinations that can diminish consumers' confidence in their results …

This chapter delves into the captivating intersection of AI and wishlists, exploring how e-
commerce undergoes a transformative shift with innovative strategies and enhanced …