In Confidence Culture, Shani Orgad and Rosalind Gill argue that imperatives directed at
women to “love your body” and “believe in yourself” imply that psychological blocks rather …

Against a background of stalling UK life expectancy, the COVID-19 pandemic is a major
crisis for public health with impacts differing markedly by ethnicity, gender, and age. Direct …

Reading the current conjuncture is challenging. Alongside the exigencies of the current
global pandemic, we live in a moment of resurgence of right-wing nationalism, populism …

This study investigates the relationship between the COVID‐19 threat and consumer
evaluation of a product with authenticity appeals in advertisements. We propose that …

This research examines the role that brand community plays in the relationship between
brand identification and brand loyalty. A theoretical framework was developed and tested …

Given the unprecedented circumstances of the COVID-19 pandemic and increasingly
uncertain socio-economic conditions, cultural practice remains a stable canvas upon which …

The COVID-19 pandemic has ushered in a wave of unprecedented challenges across
global markets, with Nigeria's Fast-Moving Consumer Goods (FMCG) sector being no …

As the Covid-19 pandemic unfolded, academics and practitioners alike wondered how and
to what extent brands should adapt their advertising and communication efforts to remain …

How did cultural consumption change during the Covid-19 pandemic? Whilst the impact of
the pandemic on cultural production has been given significant attention, work on …

This article defines 'carewashing'as commercial branding strategies which commodify care
and attempt to increase corporate profit, and provides the first theorisation and historicisation …