[HTML][HTML] Indian voters' attitude and behavior toward a political brand for producing green products: a mediation model
This study explores the attitude–behavior relationship among voters for political party brands
that use a sustainable or green marketing approach. A structural equation modeling is used …
that use a sustainable or green marketing approach. A structural equation modeling is used …
Political brand experience and voting intention: Is there a relation?
S Banerjee - Journal of Public Affairs, 2024 - Wiley Online Library
The current study reveals that Indian voters' political brand experiences positively influence
their engagement and trust in a political party. Voters' addiction to political parties mediates …
their engagement and trust in a political party. Voters' addiction to political parties mediates …
Causal Relationship Model of Political Parties' Branding of Thai National University Scholars
Y Yanatham - Sripatum Review of Humanities and Social …, 2023 - so05.tci-thaijo.org
This research aimed to develop and validate the causal relationship model of political
parties' branding of Thai national university scholars, which was a quantitative research. The …
parties' branding of Thai national university scholars, which was a quantitative research. The …
La influencia del brand love y brand trust en la preferencia de una marca política en los jóvenes durante la primera vuelta de la campaña presidencial del 2021 en …
JJ Cueva Garcia, JA Vela Salazar - tesis.pucp.edu.pe
En el Perú, la relación entre los partidos políticos y los ciudadanos se caracteriza por la falta
de solidez y la marcada desconfianza. En este escenario, el branding político surge como …
de solidez y la marcada desconfianza. En este escenario, el branding político surge como …