The Social Norms Approach is a widely used intervention strategy for promoting positive
health-related behaviors. The Approach operates on the premise that individuals …

Alcohol use by victims and/or offenders is associated with at least half of all sexual assaults
(Abbey, 2002). However, the bidirectional relationship between alcohol and sexual assault …

Hooking up, or casual “no strings attached” sexual encounters, has become the normative
heterosexual relationship on college campuses. This phenomenon has only recently …

Hooking up, or engaging in sexual interactions outside of committed relationships, has
become increasingly common among college students. This study sought to identify …

The aim of this study was to investigate the influence of descriptive and injunctive peer
norms on the engagement in risky sexual online behavior. A four-wave longitudinal study …

Objective: The purpose of this study was to evaluate the efficacy of personalized normative
feedback (PNF) on college student alcohol-related risky sexual behavior (RSB). Method: In a …

The social norms approach to health promotion has become remarkably popular in the last
20 years, particularly in the American college system. It is an alternative to traditional fear …

Background Perceived norms are related to health-related attitudes and behaviors,
including body image. The current study examined body dissatisfaction and perceived …

This study examined the presence of norm overestimation in both injunctive and descriptive
norms about hooking up. An online survey was completed by 186 college students (127 …

This research was designed to evaluate the applicability of social norms approaches to
interventions with male perpetrators of intimate partner violence (IPV). Participants included …