[HTML][HTML] Customer engagement and social media: Revisiting the past to inform the future
Customer engagement (CE) is a marketing concept of great importance and the rise of
social media has further amplified the importance of this concept. Yet, our understanding of …
social media has further amplified the importance of this concept. Yet, our understanding of …
The role of digitalization in business and management: a systematic literature review
E Calderon-Monge, D Ribeiro-Soriano - Review of managerial science, 2024 - Springer
Digitalization is a powerful engine for economic growth in the world. In 2018, digitally
transformed firms represented 13.5 billion US dollars of global GDP and, towards the end of …
transformed firms represented 13.5 billion US dollars of global GDP and, towards the end of …
Digital technologies: tensions in privacy and data
Driven by data proliferation, digital technologies have transformed the marketing landscape.
In parallel, significant privacy concerns have shaken consumer–firm relationships …
In parallel, significant privacy concerns have shaken consumer–firm relationships …
What is augmented reality marketing? Its definition, complexity, and future
Augmented Reality (AR) has received increased attention over the last years, both from
managers and scholars alike. Various studies in the marketing discipline have tackled …
managers and scholars alike. Various studies in the marketing discipline have tackled …
Investigating the impact of social media images' value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach
Tourism organizations use social media to promote their destinations and attract new
customers. However, there is a challenge in how tourism organizations can choose or create …
customers. However, there is a challenge in how tourism organizations can choose or create …
Exploring the influence of artificial intelligence technology on consumer repurchase intention: The mediation and moderation approach
Digital technologies have dramatically changed business practices and consumer buying
behavior. This study integrates artificial intelligence technology, consumer engagement on …
behavior. This study integrates artificial intelligence technology, consumer engagement on …
Fifteen years of customer engagement research: a bibliometric and network analysis
Purpose In recent years, customer engagement (CE) with brands, which has been shown to
yield enhanced firm sales, competitive advantage and stock returns, has risen to occupy a …
yield enhanced firm sales, competitive advantage and stock returns, has risen to occupy a …
[PDF][PDF] Implementing Technology for Competitive Advantage in Digital Marketing
HN Hussain, TTY Alabdullah, E Ries… - International Journal of …, 2023 - researchgate.net
To acquire a competitive edge in today's dynamic economic environment, organizations
must alter their digital marketing strategies. This study examines the idea of digital marketing …
must alter their digital marketing strategies. This study examines the idea of digital marketing …
An analysis of the effects of customer satisfaction and engagement on social media on repurchase intention in the hospitality industry
The purpose of this quantitative-deductive paper is to explore the link amongst customer
satisfaction and engagement on social media on repurchase intention in the hospitality …
satisfaction and engagement on social media on repurchase intention in the hospitality …
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
What are the effects of a brand's owned social media? This meta-analysis examines the
impact of owned social media on social media engagement and sales. Whereas the findings …
impact of owned social media on social media engagement and sales. Whereas the findings …