Purpose This study aims to develop a systematic literature review of customer value co-
creation in the hospitality and tourism industry and present the different views of the scientific …

Purpose The purpose of this study is to organize and analyze the existing literature on co-
creation in tourism to identify the state-of-the-art studies and the research gap in this field …

Purpose Metaverse blends the physical and virtual worlds, revolutionizing how hospitality
customers and hospitality organizations facilitate the co-creation of transformational …

Though customer engagement (CE) and customer experience (CX) are recognized as key
research priorities, empirically derived insight into their association with tourism customers' …

Purpose Technological disruptions such as the Internet of Things and autonomous devices,
enhanced analytical capabilities (artificial intelligence) and rich media (virtual and …

Brands take advantage of technology, social media and constant connectivity to foster
organic consumer engagement and interactions towards co-creating personalised customer …

Drawing on social exchange theory and the service-dominant logic framework this paper
explores the association between value co-creation and the willingness to engage in …

Grounded on service-dominant logic (SD logic), a vital issue for marketers is to understand
how the multiple approaches encouraging consumer participation (CP), as manifested by …

Social media has transformed the way tourism-related information is generated and
distributed. While previous studies have focused largely on the benefits of social media for …

This research note explored the less-understood relationships between customer delights
and revisit intention. We draw on extant literature to develop and propose a new conceptual …