This paper introduces the concept of―Social Media Governance‖ as a means to
accelerate the establishment of social media in communication practices. While previous …

From the early 1990s and until now, corporate communication has been institutionalised
both as an organisational practice, as an academic discipline, and as a widespread …

Felix Krebber geht der Frage nach, wie Unternehmen bei Infrastrukturprojekten in ihrer
Projektkommunikation und ihrem gesamten Handeln auf die gesellschaftliche Erwartung …

Purpose–Integration is a key component within marketing‐and corporate communication.
Benefits include synergetic representations, increased credibility and transparency …

Purpose This study of job advertisements for internal communication practitioners aims to
investigate the signals that organisations are sending the profession about what is required …

Das Wissen um die grundlegende Bedeutung von Kommunikation für die Entstehung, die
Konstitution, das Management und die Weiterentwicklung von Unternehmen ist in den …

Zusammenfassung Das Konzept der Polyphonie steht für ein neues Paradigma, das
traditionelle Vorstellungen einer alleine von Kommunikationsexperten gesteuerten und …

Purpose–A good corporate image is important to organizations. However, little is elaborated
on how organizations can work on their images. This study seeks to explicate the types of …

Organizational image is a contested concept in interdisciplinary research, drawing upon
organizational communication, corporate communication, organization, marketing, and …

Purpose–The purpose of this paper is to study how museums in a medium‐sized city
(Tarragona, Spain) communicate with their local community, analysing how people evaluate …