Consumers' purchase behaviour and green marketing: A synthesis, review and agenda
AP Sharma - International Journal of Consumer Studies, 2021 - Wiley Online Library
The study presents an overview of green marketing and the gap between attitude and actual
purchase behaviour of consumers towards green products. A total of 232 studies have been …
purchase behaviour of consumers towards green products. A total of 232 studies have been …
Determinants that influence green product purchase intention and behavior: A literature review and guiding framework
R Wijekoon, MF Sabri - Sustainability, 2021 - mdpi.com
Environmental deterioration brought about by consumers' non-feasible utilization pattern is
putting a pressure on the environment and is obstructing sustainable development. To …
putting a pressure on the environment and is obstructing sustainable development. To …
[HTML][HTML] Willingness to pay more for green products: A critical challenge for Gen Z
Digital natives, with a sense of equality, social justice and environmental awareness, young
people from Generation Z value money more than previous generations and, as such, are …
people from Generation Z value money more than previous generations and, as such, are …
[HTML][HTML] Investigating the antecedents of consumer behavioral intention for sustainable fashion products: Evidence from a large survey of Italian consumers
The heavy environmental effect of the fashion industry, along with the growing interest of
consumers in sustainability issues, is driving this industry towards greater ecological …
consumers in sustainability issues, is driving this industry towards greater ecological …
Investigating the impact of green marketing components on purchase intention: The mediating role of brand image and brand trust
This research examines the impact of green marketing and its factors on purchase intention
through green brand trust and image. It examines the correlation between six concepts …
through green brand trust and image. It examines the correlation between six concepts …
Towards sustainable development: Coupling green marketing strategies and consumer perceptions in addressing greenwashing
SU Rahman, B Nguyen‐Viet - Business Strategy and the …, 2023 - Wiley Online Library
To understand how consumers perceive greenwashing, this study examines the impact of
green advertising receptivity (GAR), non‐deception (ND), green brand image (GBI) and …
green advertising receptivity (GAR), non‐deception (ND), green brand image (GBI) and …
Green marketing as an environmental practice: The impact on green satisfaction and green loyalty in a business‐to‐business context
CJ Gelderman, J Schijns… - Business strategy and …, 2021 - Wiley Online Library
Many companies have developed a green marketing strategy, aimed at promoting and
selling green environmental products. While the majority of articles on this topic report on …
selling green environmental products. While the majority of articles on this topic report on …
Do green knowledge and attitude influence the youth's green purchasing? Theory of planned behavior
GK Amoako, RK Dzogbenuku… - International Journal of …, 2020 - emerald.com
Purpose The paper examines the role of green knowledge and green attitude in purchasing
behavior of the youth in Ghana. This study focuses on investigating how green value and …
behavior of the youth in Ghana. This study focuses on investigating how green value and …
Effect of green marketing mix, green customer value, and attitude on green purchase intention: evidence from the USA
RR Ahmed, D Streimikiene, H Qadir… - … Science and Pollution …, 2023 - Springer
The undertaken research examines the impact of green attitude, green customer value (eg,
environmental image and perceived value), and green marketing mix (eg, product …
environmental image and perceived value), and green marketing mix (eg, product …
Factors influencing organic food purchase intention in developing countries and the moderating role of knowledge
X Wang, F Pacho, J Liu, R Kajungiro - Sustainability, 2019 - mdpi.com
The current study focuses on understanding the factors (subjective norms (SNs), personal
attitude, and perceived behaviour control (PBC)) that influence consumer purchase intention …
attitude, and perceived behaviour control (PBC)) that influence consumer purchase intention …