跨期决策是指人们对时间成本与收益进行权衡, 进而做出评价与选择, 其研究主要围绕时间折扣,
是指与当前或近期的损益相比, 人们赋予未来损益更小的权重. 虽然有争议, 但Mischel …

延迟选择的个体差异研究已成为关注的热点. 本研究运用信息板技术追踪了最优化决策倾向不同
个体(最优化者vs. 满意型者) 的延迟选择过程, 探讨最优化决策倾向对延迟选择的影响及信息 …

预期理论基于对期望效用理论的批判与发展, 提出了价值函数与权重函数,
对以往风险决策研究中所发现的现象进行了很好的预测与解释. 预期理论的核心概念包括参照 …

People often do not decide right away. Instead, they defer their decision to return to it at later
time, and it be defined as choice deferral. This phenomenon refers to a situation in which an …

本研究基于前人研究的小概率下的比率偏差现象, 通过设置积极–消极框架和评价的绝对数量,
以情景实验的方式探讨两者共同作用下消费者对产品购买意愿的影响. 结果显示: 1) …

Intertemporal decision-making refers to the phenomena that people always give less weight
to future gains and losses than recent gains and losses. Although controversial, Mischel and …

In this study, we conduct an experiment in framing effect, based on previous study of ratio
bias of big probability events, to explore the combined effect on consumers' purchase …