The evolving role of artificial intelligence in marketing: A review and research agenda
An increasing amount of research on Intelligent Systems/Artificial Intelligence (AI) in
marketing has shown that AI is capable of mimicking humans and performing activities in an …
marketing has shown that AI is capable of mimicking humans and performing activities in an …
[HTML][HTML] Mastering the digital transformation through organizational capabilities: A conceptual framework
As digital transformation is changing entire industries, organizations are struggling to keep
up with these changes. Scholars are viewing organizational capabilities as a central mean …
up with these changes. Scholars are viewing organizational capabilities as a central mean …
Does enterprise digital transformation contribute to the carbon emission reduction? Micro-level evidence from China
Y Shang, SA Raza, Z Huo, U Shahzad… - International Review of …, 2023 - Elsevier
Energy saving, emission reduction and low carbon development are the key contents to
promote sustainable development in the world, which are also important paths to achieve …
promote sustainable development in the world, which are also important paths to achieve …
Digital transformation, for better or worse: a critical multi‐level research agenda
For better or worse, digital technologies are reshaping everything, from customer behaviors
and expectations to organizational and manufacturing systems, business models, markets …
and expectations to organizational and manufacturing systems, business models, markets …
Unveiling the impact of the adoption of digital technologies on firms' innovation performance
This study aimed to understand whether the increased use of digital technologies improves
innovation performance of firms. Previous studies reveal that the more the firms use digital …
innovation performance of firms. Previous studies reveal that the more the firms use digital …
Strategizing in a digital world: Overcoming cognitive barriers, reconfiguring routines and introducing new organizational forms
As digital technologies such as cloud and edge computing, machine learning, advanced
artificial intelligence (AI), and the internet of things (IoT) unfold, traditional industries such as …
artificial intelligence (AI), and the internet of things (IoT) unfold, traditional industries such as …
COVID-19 pandemic: Shifting digital transformation to a high-speed gear
P Soto-Acosta - Information Systems Management, 2020 - Taylor & Francis
The COVID-19 pandemic is causing an unprecedented global health crisis with severe socio-
economic consequences. This paper explores the impact of the COVID-19 pandemic on …
economic consequences. This paper explores the impact of the COVID-19 pandemic on …
Mobile payment adoption in the time of the COVID-19 pandemic
AA Al-Qudah, M Al-Okaily, G Alqudah… - Electronic Commerce …, 2024 - Springer
Current situation in COVID-19 pandemic as well as the significant digital transformation,
where the whole world is being forced to participate, are lead for a wide acceptance to use …
where the whole world is being forced to participate, are lead for a wide acceptance to use …
Dynamic capabilities for digital transformation
D Ellström, J Holtström, E Berg… - Journal of Strategy and …, 2021 - emerald.com
Dynamic capabilities for digital transformation | Emerald Insight Books and journals Case
studies Expert Briefings Open Access Publish with us Advanced search Dynamic capabilities for …
studies Expert Briefings Open Access Publish with us Advanced search Dynamic capabilities for …
Antecedents, consequences, and challenges of small and medium-sized enterprise digitalization
Small and medium-sized enterprises (SMEs) lag behind larger firms when it comes to
digitalization. This has negative impacts on firm performance. Despite the economic …
digitalization. This has negative impacts on firm performance. Despite the economic …