Value co‐creation in the sharing economy: Revisiting the past to inform future
The objective of this study is to provide an integrated view of the body of knowledge of value
co‐creation in the sharing economy in terms of the topical content and the research …
co‐creation in the sharing economy in terms of the topical content and the research …
The effects of game mechanics on user retention in using social live streaming services
Purpose Social live streaming services (SLSS) have infused gamification into interface
design and feature applications. Firms adopt gamification mechanisms to win customer …
design and feature applications. Firms adopt gamification mechanisms to win customer …
Exploring the Influence of Viewers Engagement in Live Shopping: A Study on the Impact of Skepticism and Perceived Emotional Value on Purchase Intention
LC Batara, C Sugiarto - International Journal of Science …, 2024 - ijstm.inarah.co.id
The primary aim of this study is to investigate how viewer engagement during live streaming
shopping impacts consumer skepticism, perceived emotional value, and purchase intention …
shopping impacts consumer skepticism, perceived emotional value, and purchase intention …
[PDF][PDF] Innovating Branding: Unveiling the Impact of Corporate Brand Activism through Commodification of LGBTQ+ Movements.
A Giernatowska, M Zaborowska - 2024 - lup.lub.lu.se
In recent years, social marketing, particularly LGBTQ+ advocacy, has become increasingly
prevalent in many brands' communication techniques, gaining significant attention …
prevalent in many brands' communication techniques, gaining significant attention …
How Platform Companies Achieve Value Co-creation: A Dual-Case Study Based on Resource Orchestration Perspective
X Dong, F Li, T Wang - Wuhan International Conference on E-business, 2024 - Springer
With the widespread use of information technology, such as big data and the Internet of
Things, traditional companies generally show the strategic direction of platform …
Things, traditional companies generally show the strategic direction of platform …