The integration of artificial intelligence (AI) in customer relationship management (CRM)
holds great potential for enhancing organizational effectiveness. To achieve successful AI …

Background Digital transformation is currently one of the most influential developments. It is
fundamentally changing consumers' expectations and behaviors, challenging traditional …

The fourth edition of this reader-friendly book offers an accessible introduction to conducting
qualitative research in education. The text begins with an introduction to the history, context …

Objectives Tackle-related injuries account for up to 67% of all match injuries in women's
rugby union. The perspective of women players on tackle injury can help key stakeholders …

Objective This purpose of this article is to contribute to the literature on the lived experiences
of parentification, its long‐term consequences to the self, and coping strategies related to …

Information and communication, technology (ICT) has become a necessary tool in education
post-COVID-19 pandemic. However, integrating ICT into teaching and learning has been a …

In China, rural summer health tourism for the urban elderly (RSHTUE) is growing rapidly, but
the drivers of RSHTUE development have not been systematically explored. First, this study …

The workplace is characterised by numerous contracts of agreement that an employee and
employer must sign to formalise their employment relationship. The informal agreement …

Purpose The purpose of this study is to develop a theory that explains how organizations
can create a more inclusive atmosphere on the individual, organizational and societal …

The topic of linguistic landscapes (LLs) is very important in the area of sociolinguistics of
multilingual societies. A linguistic landscape reflects the underlying ideologies regarding …