The emergence of knowledge-based economies has placed an importance on effective
management of knowledge. The effective management of knowledge has been described …

Export performance is one of the most widely researched but least understood and most
contentious areas of international marketing. To some extent, this problem can be ascribed …

Digital transformation of the marketing organization forces firms to develop new digital
marketing capabilities (DMCs) to remain competitive. However, despite considerable …

International marketing has never been more important or stronger as world trade has grown
exponentially in the past few decades. The rapid expansion of globalization has been …

Marketing organization is the interface of the firm with its markets and where the work of
marketing gets done. This review of the past 25 years of scholarship on marketing …

Considerable progress has been made in identifying market-driven businesses,
understanding what they do, and measuring the bottom-line consequences of their …

Expanding on the editors' award-winning article" Evolving to a New Dominant Logic for
Marketing," this book presents a challenging new paradigm for the marketing discipline. This …

In recent years, a market-oriented corporate culture increasingly has been considered a key
element of superior corporate performance. Although organizational innovativeness is …

A new theory of competition is evolving in the strategy literature. The authors explicate the
foundations of this new theory, the “comparative advantage theory of competition,” and …

The authors review the concept of organizational learning and present a broad conceptual
framework for its modeling. Within this framework, one specific process for market-based …