The orbitofrontal cortex represents the reward or affective value of primary reinforcers
including taste, touch, texture, and face expression. It learns to associate other stimuli with …

The concept of a (single) limbic system is shown to be outmoded. Instead, anatomical,
neurophysiological, functional neuroimaging, and neuropsychological evidence is …

The book you are about to read is about research that asks questions like" How do our
senses operate?"" What is the connection between nervous system activity and perception?" …

Complementary neuronal recordings in primates, and functional neuroimaging in humans,
show that the primary taste cortex in the anterior insula provides separate and combined …

We describe the results of quantitative information theoretic analyses of neural encoding,
particularly in the primate visual, olfactory, taste, hippocampal, and orbitofrontal cortex. Most …

Virtual reality (VR) has grown in popularity and technological ability, offering wider potential
for retailers to immerse consumers in branded experiences. On the industry side, experts …

Effective connectivity, functional connectivity, and tractography were measured between 57
cortical frontal and somatosensory regions and the 360 cortical regions in the Human …

In primates including humans, the orbitofrontal cortex is the key brain region representing
the reward value and subjective pleasantness of the sight, smell, taste and texture of food. At …

The anterior insula contains the primary taste cortex, in which neurons in primates respond
to different combinations providing a distributed representation of different prototypical …

'The Orbitofrontal Cortex'explores a part of the brain that is important in human emotion,
pleasure, decision-making, valuation, and personality. In ten chapters the book describes …