A decade of research has produced substantial results but the theorization of memorable
tourism experience, often drawing on positive and environmental psychology, remains fuzzy …

The concept of customer experience has received increasing attention in different
disciplines. However, the pathway for handling experience has not been clearly set forth due …

COVID-19 outbreak has presented unprecedented circumstances before the fragile tourism
and hospitality industry. The highly infectious novel coronavirus continues to thwart the …

This paper reviews the literature concerning co-creation of tourism experiences. It analyses
the theoretical underpinnings of co-creation and discusses key dimensions of the concept …

Purpose The purpose of this paper is twofold. First, it highlights the emergence of
Generation Z and the interface of its members with the tourism system. Second, by way of a …

Now fully revised and updated, the fourth edition of this bestselling text provides students
with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also …

Academic interest in adventure tourism has increased in recent years given the exponential
growth of this sector. Physical outdoor activity-based conceptualisations of adventure …

Experiential marketing and the quest to create memorable and extraordinary customer
experiences have become central to tourism. However, implementing the concept of …

The notion of creating rich and memorable experiences for consumers constitutes a
prevalent concept in the tourism industry. With the proliferation of destination choices and …

The concept of the tourism experience has become a focal point for current tourism research
and management. While academic studies are increasingly examining tourism as a function …