Purchasing Decisions and Consumer Preferences of Millennials and Zoomers at Coffee Shops
DZ Zamborita, YN Muflikh… - Journal of Consumer …, 2024 - journal.ipb.ac.id
The transformational era has given rise to a new generation that is presumed to have
different preferences than the previous generation. The proliferation of coffee shops has …
different preferences than the previous generation. The proliferation of coffee shops has …