This is the first systematic review that focuses on the influence of product-intrinsic and
extrinsic sounds on the chemical senses involving both food and aroma stimuli. This review …

The field of sonic branding/marketing has grown rapidly in recent years, as has commercial
interest in more science‐based approaches to the practice, particularly as more brands and …

Previous research has shown that music can influence taste perception. While most studies
to date have focused on taste intensity ratings, less is known about the influence of musical …

Previous research suggests that people reliably associate sounds and tastes. One important
and often-cited implication of these crossmodal correspondences is the modulatory effect of …

The interest in crossmodal correspondences individually involving the senses of touch and
taste has grown rapidly in the last few decades. Several correspondences involving different …

BACKGROUND Any action capable of creating expectations about product quality would be
able to modulate experienced pleasantness. In this context, during the 2022 edition of the …

There has been a recent growth of interest in understanding whether sound (specifically
music) in the dining environment can enhance the taste perception of food and drink. Most of …

People reliably associate visual aesthetic features such as curvature and symmetry with
tastes. In the present study, considering the transitive hypothesis of crossmodal …

The presence of music while eating can influence how foods are perceived. One line of
inquiry has focused on the potential of music to evoke taste-related associations (such as …

With disruptive technologies being employed in the wine industry, the Metaverse–defined as
an interactive, immersive environment that allows users to traverse between virtual and …