The contemporary market positions digital marketing as a powerful mediator between
efficient digital interaction, data interpretation opportunities, and business growth, while …

Undoubtedly internet technology has become crucial to the global economic growth process
as it comes with enormous opportunities. Presently, the focus is shifting to online shopping …

In today's environment, the use of digital marketing tools is of great importance for domestic
manufacturers, as it allows them to promote their products to the world markets quickly, with …

Search Engine optimization has become mainstream activity in marketing nowadays. As
every firm is trying to increase their online presence and SEO is most crucial in improving …

Objective: The study analyzes the effect of interactivity and vividness on Facebook posts with
respect to user engagement, in a higher education institutions context. Method: Quantitative …

İnternet, işletmelerin iş yapma biçiminde devrim yaratmakta ve kullanımı işletme başarısı için
giderek daha kritik hale gelmektedir. İnternet, işletmelerin rekabet avantajı elde etmek için …

Start-ups although small, are great contributors in any economy. Marketing being essential
function for their survival, this study aims to examine the use of digital marketing by start-up …

The aim of this research paper is to investigate the adoption of digital branding among
specialty eatery start-ups in a post-pandemic environment. The study analyses the …

This study aims to encourage the adoption intention of independent digitalization with e-
governance among small investment start-ups. The study also analyzed the start-ups' …

Certainly, the use of internet has become very crucial to businesses and individuals globally.
Online shopping is a growing phenomenon that has become a popular means of shopping …