Preventive healthcare behavior (PHB) refers to actions taken by consumers to avert possible
incidences of lifestyle diseases. Over the years, diverse approaches have been used to …

An online experiment was conducted to examine a past moral deed's influence on
consumers' response to guilt appeals in environmental advertising. The findings suggested …

Objective: Maintaining safe physical distance is paramount to slowing the spread of severe
acute respiratory syndrome coronavirus 2 (SARS-CoV-2)/coronavirus disease 2019 (COVID …

Advertisers often use assertive messages because they minimize ambiguity, are attention-
grabbing, and encourage behavioural compliance, making them a popular message design …

Waste threatens human health and the environment. How can we persuade people to
participate in waste separation? In order to address this challenge, the present experimental …

Handwashing is essential for respiratory virus prevention, but uptake of handwashing in the
context of the SARS-CoV-2 pandemic remains under-explored. This study examines trends …

This monograph aims to introduce researchers to the fascinating world of linguistics and to
show how to conduct meaningful language research in marketing, exploring the way …

The current COVID-19 pandemic has entered a new phase ahead of the post-pandemic
after various handling efforts. Face-to-face learning is limited to a condition that requires …

Social media influencers (SMIs) today play a pivotal role in shaping consumer behaviors:
This influential capacity presents a unique opportunity to channel efforts towards promoting …

Assertiveness is a fundamental type of behavior for the creation and maintenance of positive
relationships at work and the facilitation of team functioning. Therefore, the promotion of …