Greenwashing is more virulent than ever. A profusion of environmental, social, and
governance and net zero commitments are becoming fraught with questionable and …

Our literature review synthesizes the ways in which training (of management and
employees) affects the implementation of corporate sustainability (CS) in organizations. We …

Greenwashing has become an important strategy for firms to cope with the huge pressure
brought by environmental sustainability and win environmental legitimacy. Based on the …

The evolving landscape of physical retailing necessitates a reevaluation of personalization
approaches to meet existing market conditions and the demands of modern customers. In …

Purpose Hospitality firms adopted diverse hiring policies and public declarations of support
for LGBTQ+ causes through brand activism. The impact of activism on LGBTQ+ employees' …

Recent corporate social initiatives (CSIs) have garnered criticisms from a wide range of
audiences due to perceived inconsistencies. Some critics use the label “woke” when CSIs …

Stereotypes in advertising are recognized as contributing to the perpetuation of inequalities.
In response to this, femvertising—“advertising that employs pro‐female talents, messages …

Advertisers have begun to acknowledge that an increasing number of consumers do not
support the traditional gender binary, believing that gender is dynamic and lies on a …

Several studies explored the effect of Corporate Social Responsibility (CSR) on marketing.
However, bibliometric research that organizes this production is scarce. Thus, this study …

The purpose of this article is to analyze resilient female leadership as a sustainable
promoter of business excellence in small and medium-sized Wayuu handicraft marketing …