While research on metaverse (MV) has expanded, the domain of real-time multisensory-
social-interactions (RTMSIs) in metaverse-tourism has not been recognized so far in travel …

Purpose This paper aims to deliver a systematic review of customer engagement in
hospitality and tourism by synthesising existing literature, thus presenting a state-of-art …

Applying protection motivation theory, the purpose of this study is to investigate the effects of
social media on customer brand engagement (CBE) and their consequent impact on co …

This research aims to explore the impact of perceived risk, fear and social media on tourist's
attitude, engagement, and revisit intention in COVID-19 pandemic situation. The results of …

Though customer engagement (CE) and customer experience (CX) are recognized as key
research priorities, empirically derived insight into their association with tourism customers' …

Though customer engagement (CE) and experience are important research priorities,
empirically derived insight into these concepts and their associations remains scarce. We …

Customer experience, satisfaction and word-of-mouth intention contribute a crucial part in
enhancing customer loyalty in the banking sector. This study examines the moderators of the …

Prior research has not systematically investigated the enablers and inhibitors in conjunction
to measure consumer behavior toward mobile wallets (m-wallets), focusing either on the …

Purpose This paper aims to investigate how banking websites can activate customer
engagement (CE) to consequently enhance customer trust and retention …

While insight into consumer brand engagement, experience, and identification is rapidly
developing, little remains known regarding the association of these, and related, concepts …