The widespread adoption of digital technologies and online social networks has
revolutionized the way marketers engage with consumers. By deploying various digital …

Purpose In recent years, customer engagement (CE) with brands, which has been shown to
yield enhanced firm sales, competitive advantage and stock returns, has risen to occupy a …

Purpose This paper aims to examine how presence (the social presence of live streaming
platforms, of viewers, of live streamers and telepresence) affects consumer trust and flow …

Purpose This study aims to investigate the influencers' credibility dimensions (ie
attractiveness, trustworthiness, expertise) on purchase intention (PI) through the mediating …

Increasingly firms are looking to use social media to connect with different stakeholders as
plans on building presence on such platforms are becoming part of top-level strategy. The …

The rise of live streaming commerce has attracted attention from scholars and practitioners
as a new opportunity to reach consumers. However, few studies have focused on the role of …

Mobile food ordering apps (MFOAs) have been widely considered in the restaurant sector as
innovative channels to reach customers and provide them with high-quality services …

The use of the internet and social media have changed consumer behavior and the ways in
which companies conduct their business. Social and digital marketing offers significant …

The growing social media use worldwide has encouraged researchers to research on how
and why it is adopted. However, the majority of studies have focused on the individual rather …

Purpose Providing high-quality e-banking services is considered a basic strategy for
attracting and retaining customers with electronic-banking platforms. The purpose of this …