Secondhand purchasing, once associated primarily with financially marginalized individuals
driven by economic necessity, has now emerged as a popular choice even among affluent …

Limited research investigates consumers' perceptions of partnerships between luxury
brands and online in-games. Based on the Signaling Theory, this study, first, examines how …

Consumers consider authenticity a critical factor in fashion brand evaluation, sustainable
marketing has become essential in marketing activities. And also sustainable fashion brands …

Fashion rental services have become increasingly popular due to their provision of
sustainable and environmentally friendly ways of consuming fashion products. This research …

With the development of China's fashion resale market, sustainable consumption patterns
have gradually become popular in China. Although the prospects of China's fashion resale …

The purchasing environment for Chinese consumers is rife with rampant counterfeit luxury
goods and strong superstitions and stereotypes about secondhand goods. Therefore, this …

Consumption of second-hand luxury fashion goods through online collaborative
redistribution channels is prevalent yet under-researched. Drawing on the self-determination …

Purpose: The purpose of this thesis is to investigate young adults' motivations and
willingness to buy in the context of preowned fashion. Through a comparative study, from a …

This research delved into the dynamics between pride, sustainability detectability, and
product consciousness through three experimental studies conducted among Chinese …

Sosiaalinen media on nykyajan kuva ja se on lyhyessä ajassa saavuttanut asiakkaiden
luottamuksen kaupallisessa sisällössä ja ohittanut perinteisen median. Viime aikoina …