Scholars have outlined several corporate social responsibility (CSR) classifications to
analyse the wide range of CSR initiatives. The usage of diverse CSR types has resulted in …

Abstract Cause-Related Marketing (CRM) as a promotional tool among marketers and
research topic among researchers has existed for over three decades. A considerable …

Purpose Limited research has explored why and how cause-related marketing on social
media influences consumers' responses. Drawing upon balance theory and consistency …

Purpose This study assesses how “green behaviour” influences the switching intention
towards remanufactured products in sustainable consumers by introducing the possibility of …

The development of e-commerce is inseparable from the support of logistics industry, which
has somewhat caused pressure on resource, energy, and environment. In the process of …

Purpose Businesses embark on corporate social responsibility initiatives such as cause-
related marketing (CRM) as a strategy to enhance behavioural intentions. This study was …

This study analyses the role of consumer perceived value in mediating the relationship
between cause-related marketing and consumer brand engagement with emotional and …

The purpose of this two-part mixed-methods based study is to understand the effect of
content characteristics of brand-posted social media content on consumer engagement in …

Purpose The recent development in the scholarship of cause-related marketing (CRM)
highlights the growing popularity of this field of research. CRM is one of the forms of …

Gamifying is related to the motivational gain and engagement of participants in these
systems, even in situations not exclusively related to the creative and entertainment industry …