This paper studied the impact of simulation as a pedagogical tool on perceived effective
learning. The three factors considered had differential impact on perceived effective learning …

Simulation games (SGs) offer great opportunities for students to learn and experience real-
world business decisions in a risk-free learning environment. However, the impact of using …

Marketing instructors using simulation games as a way of inducing some realism into a
marketing course are faced with many dilemmas. Two important quandaries are the optimal …

Learning styles of marketing students have changed over the years. Changes have also
occurred in emphases placed by the American Assembly of Collegiate Schools of Business …

This article introduces a simulation, Marketplace Live, and compares students' simulation
performance with their course performance. The sample is drawn from 13 sections of the …

Previous studies have found no correlation between general student performance (GPA,
exam performance) and performance on computer-based simulations. Additionally, there …

The following study investigates the relative importance of Web management practices in
business curricular pedagogy from an undergraduate student perspective. Using conjoint …

Competition in business continues to intensify, buyer-seller relationships are becoming
more complex, and the nature of selling is undergoing dramatic changes. Faced with these …

Purpose–This study aims to analyze the effects of goal-directed feelings on student's
performance in marketing simulations. Calculating path coefficients from data collected at …

Simulations are often used in business courses to expose students to real-world decision
making. This study examines the implications of specific subject matter intervention by …