Social media influencer marketing: foundations, trends, and ways forward
The increasing use and effectiveness of social media influencers in marketing have
intrigued both academic scholars and industry professionals. To shed light on the …
intrigued both academic scholars and industry professionals. To shed light on the …
Excessive shopping on the internet: Recent trends in compulsive buying-shopping disorder
A Müller, M Joshi, TA Thomas - Current Opinion in Behavioral Sciences, 2022 - Elsevier
With the growth of e-commerce, many consumers have made a shift from in-store to online
shopping, and some are at risk for developing online compulsive buying-shopping disorder …
shopping, and some are at risk for developing online compulsive buying-shopping disorder …
Authentically fake? How consumers respond to the influence of virtual influencers
Artificially created characters–virtual influencers–amass millions of followers on social
media and affect digital natives' engagement and decisionmaking in remarkable ways …
media and affect digital natives' engagement and decisionmaking in remarkable ways …
The influences of livestreaming on online purchase intention: examining platform characteristics and consumer psychology
Purpose Livestreaming, as a relatively new online marketing model, has generated
numerous business opportunities for e-commerce and social commerce. The purpose of this …
numerous business opportunities for e-commerce and social commerce. The purpose of this …
Digital influencer marketing: How message credibility and media credibility affect trust and impulsive buying
This study develops an underlying mechanism outlining the impact of digital influencers on
consumer impulse-buying behavior in the context of social networking sites (SNSs). Based …
consumer impulse-buying behavior in the context of social networking sites (SNSs). Based …
An empirical investigation of the impact of influencer live-streaming ads in e-commerce platforms on consumers' buying impulse
Purpose E-commerce live streaming is a new influencer advertising method that allows
influencers to interact directly with consumers on e-commerce platforms. Although evidence …
influencers to interact directly with consumers on e-commerce platforms. Although evidence …
Social media influencer (SMI) as a human brand–a need fulfillment perspective
Purpose Social media influencers (SMIs) are becoming a powerful force within the
marketing and branding landscape, with several leading brands opting to use SMI …
marketing and branding landscape, with several leading brands opting to use SMI …
[HTML][HTML] Competence is power: How digital influencers impact buying decisions in B2B markets
B Crisafulli, J Singh - Industrial Marketing Management, 2022 - Elsevier
In B2B markets, vendor companies increasingly rely upon influential individuals in the digital
environment to communicate information about their offerings to client organizations. Given …
environment to communicate information about their offerings to client organizations. Given …
Impact of celebrity, micro-celebrity, and virtual influencers on Chinese Gen Z's purchase intention through social media
Social media advertising strategies, including using traditional celebrity endorsers and micro-
celebrity influencers, are prevalent marketing tools. However, the trend of using virtual …
celebrity influencers, are prevalent marketing tools. However, the trend of using virtual …
The impact of influencers' multi-SNS use on followers' behavioral intentions: An integration of cue consistency theory and social identity theory
JK Hsieh - Journal of Retailing and Consumer Services, 2023 - Elsevier
The considerable marketing potential brought by the rapid growth of social media has been
extensively examined in the literature, particularly in terms of the impact of influencers' …
extensively examined in the literature, particularly in terms of the impact of influencers' …