This paper performs a comprehensive analysis of academic research on impulse buying
following a systematic literature review approach. Drawing on the TCCM framework …

Technological advances have facilitated the move from market-centric to user-centric
commerce by enabling the progress towards S-Commerce from E-Commerce …

摘要直播电商具有时间资源稀缺的特征， 通常只持续几个小时时间。 根据心理抗拒理论，
本研究考虑感知急迫作为中介变量， 并将产品类型作为调节变量来探究直播电商的时间性稀缺 …

The power of livestreaming commerce to rake in billions of revenues within hours has thrust
this nascent commercial model into the global spotlight; that said, despite the prevalence of …

One of the advantages of using social commerce, especially Instagram, is the display of paid
advertisement that are in accordance with consumer preferences or also called …

There is inadequate understanding of how social media can shape fear and consumer
responses in the manner of consumer panic buying while Covid-19 is spreading across the …

Despite the prevalence of scarcity-induced sales promotion in live commerce, scholarly
inquiry began to address impulsive buying recently. This research traces live-stream …

The global COVID-19 outbreak and consequent lockdown pushed consumers to engage in
more e-shopping, which could lead to e-impulse purchases (e-IB). The purpose of this study …

Purpose Social commerce (SC) is a new genre in electronic commerce (e-commerce) that
has great potential. This study proposes a new research framework to address deficiencies …

Purpose E-commerce live streaming is a new influencer advertising method that allows
influencers to interact directly with consumers on e-commerce platforms. Although evidence …