Meat and meat products consumer behaviour is becoming less predictable. The objective of
this review was to determine the attributes associated with the consumer's perception of …

Plant-based food is the new worldwide trend for healthier processed food to promote better
human heath and implement ways to eliminate animals from the food chain equation. Our …

Plant-based meat has been commercially available for a number of years but is at a critical
inflection point. Provided that plant-based meat products meet consumers' desired product …

This study estimates consumers' willingness to pay for specific product (quality) and process
(agronomic) attributes of table grapes, including taste, texture, external appearance, and the …

Consumers often form beliefs about credence attributes unsupported by the best available
evidence. In particular, prior research has revealed many consumers have overly‐optimistic …

Consumers' food safety perception is a key driver of their food buying decision. However,
little is known about how consumers judge the food safety of agricultural products with a …

BACKGROUND This study, by combining sensory and experimental economics techniques,
aims to analyse to what extent the production process, and the information about it, may …

This study aims to contribute to the existing literature by verifying whether the degree of
liking of a new food product influences people's preferences and willingness to pay from a …

Although consumers show considerable interest in higher animal welfare, the market share
for such products remains low. To provide consumers with a choice regarding different …

This artefactual field experiment explores consumers' willingness-to-pay (WTP) price
premiums for fish products to avoid the risk and uncertainty of purchasing inauthentic …