[HTML][HTML] The transformative impact of the circular economy on marketing theory
The circular economy (CE) is growing, and an increasing number of businesses are
becoming aware of it. Demand from customers and new regulations from policymakers …
becoming aware of it. Demand from customers and new regulations from policymakers …
A framework of diversity, equity, and inclusion safeguards for chatbots
E Abdelhalim, KS Anazodo, N Gali, K Robson - Business Horizons, 2024 - Elsevier
Chatbots such as ChatGPT are conversational agents that play an important role in many
sectors. They are highly sophisticated artificial intelligence (AI) agents increasingly …
sectors. They are highly sophisticated artificial intelligence (AI) agents increasingly …
Diversity representation in virtual environments: How brand motives mediate consumer perceptions
Recent years have seen increased calls for marketers to embrace diversity and emphasise
inclusivity, allowing brands to communicate with audiences more authentically. Such calls …
inclusivity, allowing brands to communicate with audiences more authentically. Such calls …
Artificial intelligence, virtual and augmented reality, social media, online reviews, and influencers: a review of how service businesses use promotional devices and …
Today's rapidly changing digital environments require service businesses to have a greater
understanding of digital media as new forms of digital communication shift how companies …
understanding of digital media as new forms of digital communication shift how companies …
Diversity in the digital age: how consumers respond to diverse virtual influencers
In recent years the popularity of social media influencers has grown exponentially, in part
because influencers tend to not be seen as advertising and they enable brands to reach …
because influencers tend to not be seen as advertising and they enable brands to reach …
Metaverse: Virtual Gyms and Sports
In recent years, the concept of the metaverse has garnered substantial attention as an
emerging digital realm that combines virtual reality, augmented reality, and various …
emerging digital realm that combines virtual reality, augmented reality, and various …
[HTML][HTML] Exploring the Role of Socially Responsible Marketing in Promoting Diversity, Equity, and Inclusion in Organizational Settings
This paper delves into the concept of socially responsible marketing and its significance in
fostering diversity, equity, and inclusion within organizational environments. It elucidates the …
fostering diversity, equity, and inclusion within organizational environments. It elucidates the …
Inclusivity in Advertising: A Typology Framework for Understanding Consumer Reactions
The promotion of diversity and inclusion in advertising has the potential to bring about
positive change in society. Despite its importance, there has been limited research on …
positive change in society. Despite its importance, there has been limited research on …
Environmental, social and governance assets and diversity scores: exploring their relationship to carbon emissions in global companies
Purpose The interconnected challenges of climate change and social inclusivity have
placed unprecedented pressure on businesses to adopt responsible practices. While …
placed unprecedented pressure on businesses to adopt responsible practices. While …
[HTML][HTML] Brand transgressions in advertising related to diversity, equity and inclusion: implications for consumer–brand relationships
Purpose Considering the ongoing discourse on diversity, equity and inclusion, brands aim to
develop marketing campaigns that demonstrate respect for all individuals. Despite these …
develop marketing campaigns that demonstrate respect for all individuals. Despite these …