[HTML][HTML] Multichannel digital marketing optimizations through big data analytics in the tourism and hospitality industry
The tourism sector increasingly relies on technology to acquire new clients in a world
overflowing with information. So, the main question that needs to be answered is: What …
overflowing with information. So, the main question that needs to be answered is: What …
[HTML][HTML] The effectiveness of centralized payment network advertisements on digital branding during the COVID-19 crisis
Crises are always challenging for banking systems. In the case of COVID-19, centralized
payment networks and FinTech companies' websites have been affected by user behavior …
payment networks and FinTech companies' websites have been affected by user behavior …
Innovative cryptocurrency trade websites' marketing strategy refinement, via digital behavior
DP Sakas, NT Giannakopoulos, N Kanellos… - IEEE …, 2022 - ieeexplore.ieee.org
Nowadays, the cryptocurrency market is thriving, through the rise in cryptocurrency trading,
opening the way for cryptocurrency trading websites' optimization. Optimization of customer …
opening the way for cryptocurrency trading websites' optimization. Optimization of customer …
[HTML][HTML] Stick or twist—the rise of blockchain applications in marketing management
The adoption of blockchain technology by companies can change the way they interact with
stakeholders, redefining communication strategies and other marketing processes. In this …
stakeholders, redefining communication strategies and other marketing processes. In this …
[HTML][HTML] The effects of logistics websites' technical factors on the optimization of digital marketing strategies and corporate brand name
In a world overwhelmed with unstructured information, logistics companies increasingly
depend on their websites to acquire new customers and maintain existing ones. Following …
depend on their websites to acquire new customers and maintain existing ones. Following …
[HTML][HTML] Digital marketing enhancement of cryptocurrency websites through customer innovative data process
DP Sakas, NT Giannakopoulos, N Kanellos… - Processes, 2022 - mdpi.com
Today, more than ever, the popularity of decentralized payment systems has risen, creating
an outbreak of new cryptocurrencies hitting the market. Unique websites have been staged …
an outbreak of new cryptocurrencies hitting the market. Unique websites have been staged …
[HTML][HTML] Regulation of data-driven marketing and management theory: bibliometric analysis, systematic literature review and research agenda
J Xavier, WN Picoto - International Journal of Law and Management, 2023 - emerald.com
Purpose Regulatory initiatives and related technological shifts have been imposing
restrictions on data-driven marketing (DDM) practices. This paper aims to find the main …
restrictions on data-driven marketing (DDM) practices. This paper aims to find the main …
[HTML][HTML] Assessing the Efficacy of Cryptocurrency Applications' Affiliate Marketing Process on Supply Chain Firms' Website Visibility
Recent developments in blockchain technology have enabled the development of wallet
applications for storing peoples' cryptocurrency reserves. Cryptocurrency wallet applications …
applications for storing peoples' cryptocurrency reserves. Cryptocurrency wallet applications …
[HTML][HTML] Detecting cryptojacking web threats: An approach with autoencoders and deep dense neural networks
A Hernandez-Suarez, G Sanchez-Perez… - Applied Sciences, 2022 - mdpi.com
With the growing popularity of cryptocurrencies, which are an important part of day-to-day
transactions over the Internet, the interest in being part of the so-called cryptomining service …
transactions over the Internet, the interest in being part of the so-called cryptomining service …
[HTML][HTML] Modeling Supply Chain Firms' Stock Prices in the Fertilizer Industry through Innovative Cryptocurrency Market Big Data
Due to the volatility of the markets and the ongoing crises (COVID-19, the Ukrainian war,
etc.), investors are keen to exploit any potential chances to make profits. For this reason, the …
etc.), investors are keen to exploit any potential chances to make profits. For this reason, the …