Marketing in the Metaverse: Conceptual understanding, framework, and research agenda
KG Barrera, D Shah - Journal of Business Research, 2023 - Elsevier
A hyper-connected digital universe referred to as the 'metaverse'bears the promise of
fundamentally changing how consumers, brands, and firms will transact and interact in a …
fundamentally changing how consumers, brands, and firms will transact and interact in a …
[HTML][HTML] Past, present, and future of customer engagement
Customer engagement (CE) is a marketing concept that emerged after the new millennium.
Despite flourishing interest on CE among marketing academics and professionals, no …
Despite flourishing interest on CE among marketing academics and professionals, no …
[HTML][HTML] What is XR? Towards a framework for augmented and virtual reality
Abstract Augmented Reality (AR), Virtual Reality (VR), Mixed Reality, and Extended Reality
(often–misleadingly–abbreviated as XR) are commonly used terms to describe how …
(often–misleadingly–abbreviated as XR) are commonly used terms to describe how …
How to promote user purchase in metaverse? A systematic literature review on consumer behavior research and virtual commerce application design
Virtual commerce applies immersive technology such as augmented reality and virtual
reality into e-commerce to shift consumer perception from 2D product catalogs to 3D …
reality into e-commerce to shift consumer perception from 2D product catalogs to 3D …
How technology is changing retail
Retailing is undergoing a remarkable transformation brought by recent advances in
technology. In this paper, we provide a deep discussion of and look ahead on how …
technology. In this paper, we provide a deep discussion of and look ahead on how …
Extending the technology acceptance model to explain how perceived augmented reality affects consumers' perceptions
Today, reaching consumers through interactive methods has become one of the primary
goals of the brands. As a result of this, smartphones have turned into tools brands can use to …
goals of the brands. As a result of this, smartphones have turned into tools brands can use to …
Transforming the customer experience through new technologies
New technologies such as Internet of Things (IoT), Augmented Reality (AR), Virtual Reality
(VR), Mixed Reality (MR), virtual assistants, chatbots, and robots, which are typically …
(VR), Mixed Reality (MR), virtual assistants, chatbots, and robots, which are typically …
'What lies behind the filter?'Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being
Augmented reality (AR) filters are a popular social media feature affording users a variety of
visual effects. Despite their widespread use, no research to date has examined either …
visual effects. Despite their widespread use, no research to date has examined either …
Interactivity, Inspiration, and Perceived Usefulness! How retailers' AR-apps improve consumer engagement through flow
V Arghashi, CA Yuksel - Journal of Retailing and Consumer Services, 2022 - Elsevier
This study investigates the antecedents and outcomes of consumer engagement through AR
apps and suggests a new conceptual model. The purpose of the paper is to examine how …
apps and suggests a new conceptual model. The purpose of the paper is to examine how …
[HTML][HTML] Using augmented reality to reduce cognitive dissonance and increase purchase intention
Augmented reality (AR) has been shown to improve consumers' shopping decisions and
experiences. Based on a theoretical stimulus-organism-response model and cognitive load …
experiences. Based on a theoretical stimulus-organism-response model and cognitive load …