Metaverse, built on blockchain technology and artificial intelligence, involves virtual,
extended, and augmented realities. Metaverse is a disruptive emerging technology that is …

In recent years, continued advancements in 5G and other communications technologies,
coupled with the disruptions in physical interactions brought about by the COVID-19 …

Purpose Given its growing economic potential and social impact, this study aims to
understand the motivations and concerns regarding metaverse usage. It identifies user …

Background The metaverse, as a new digital interactive platform, is garnering significant
attention and exploration across industries due to technological advancements and societal …

Purpose: This study aims to verify whether avatars that embody different brand concepts
offer different experiences to users. Furthermore, this study explores the relationship …

It is well-recognized that online experience can carry profound impacts on health and well-
being, particularly for young people. Research has already documented influences from …

This paper aims at a broad scan of needs for knowledge advancing living labs and broader
customer value co-creation in shopping malls. Special attention is given to the meeting and …

메타버스가 우리 사회에 큰 변화를 가져올 중요한 개념으로 언급되고 있다. 본 연구는 메타버스
성공과 활성화를 위해서는 이용자 확보와 능동적 참여 유도가 필수적이라 보고 이용자의 개인 …

Previous studies have examined the relationship between social media and extroversion,
often relying on correlational designs. This study introduced a social media induction …

This study was designed to examine metaverse motivations and the relationships between
the identified motivation factors and usage behavior (ie, usage period, time, and money …