Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward
Purpose This paper aims to critically review the most cited literature published from 2000 to
2020 in 24 top-ranked marketing journals on the three most studied branding concepts of …
2020 in 24 top-ranked marketing journals on the three most studied branding concepts of …
Brand authenticity: 25 Years of research
J Södergren - International Journal of Consumer Studies, 2021 - Wiley Online Library
Twenty‐five productive years have passed since the late Barbara Stern called for marketing
scholars to take the topic of brand authenticity into consideration. Brand authenticity is now …
scholars to take the topic of brand authenticity into consideration. Brand authenticity is now …
Woke brand activism authenticity or the lack of it
The increasing popularity of woke brand activism, tied to movements such as Black Lives
Matter and Me Too, is creating new opportunities for brands to signal their responsibility and …
Matter and Me Too, is creating new opportunities for brands to signal their responsibility and …
[HTML][HTML] Global work in a rapidly changing world: Implications for MNEs and individuals
The COVID-19 pandemic has caused a great “reset” and has challenged many assumptions
about work and life in general. Our focus in this paper is on the future of global work in the …
about work and life in general. Our focus in this paper is on the future of global work in the …
[HTML][HTML] The impact of dynamic capabilities on SME performance during COVID-19
Dynamic capabilities (DCs) are a growing field of research within the scope of theoretical
structures based on resource and strategic management. Given the demonstrated impact of …
structures based on resource and strategic management. Given the demonstrated impact of …
Embracing diversity, equity, and inclusion (DEI): Considerations and opportunities for brand managers
Diversity, equity, and inclusion (DEI) is ubiquitous in today's public discourse, underpinned
by societal recognition of inequality and demands for less discrimination. Further, DEI …
by societal recognition of inequality and demands for less discrimination. Further, DEI …
Diversity and inclusion in hospitality and tourism: bridging the gap between employee and customer perspectives
Purpose This paper aims to provide a critical reflection on diversity and inclusion research
from the hospitality and tourism literature. Design/methodology/approach Through …
from the hospitality and tourism literature. Design/methodology/approach Through …
Authenticating brand activism: Negotiating the boundaries of free speech to make a change
Activist brands commonly engage in controversies to redefine which opinions and ideas are
acceptable to express publicly. We conceptualize this practice as free speech boundary …
acceptable to express publicly. We conceptualize this practice as free speech boundary …
Sociopolitical activist brands
Sociopolitical activist brands | Emerald Insight Books and journals Case studies Expert Briefings
Open Access Publish with us Advanced search Sociopolitical activist brands Holger Joerg Schmidt …
Open Access Publish with us Advanced search Sociopolitical activist brands Holger Joerg Schmidt …
What's your beef with meat substitutes? Exploring barriers and facilitators for meat substitutes in omnivores, vegetarians, and vegans
E Kerslake, JA Kemper, D Conroy - Appetite, 2022 - Elsevier
The overconsumption of meat has been related to negative health, environmental, and
animal welfare effects. As such, many people are now reducing their meat consumption, and …
animal welfare effects. As such, many people are now reducing their meat consumption, and …