Tourism practitioners can generally choose to provide the tourists with either complex,
fancier environments (eg, restaurants, destinations) and products (eg, souvenirs) or simpler …

Purpose Capsule hotels are a revolutionary Japanese concept of lodging that dates back
over four decades. On the other hand, capsule hotels are a relatively new concept for most …

Consumer minimalism has been gaining popularity globally over the past few years.
Drawing from social comparison theory, the current research investigates how social …

Voluntary simplicity (VS) refers to a minimalistic lifestyle of conscious, ecological, and ethical
consumption, which is conducive to individual, societal, and environmental well-being. For …

Purpose Building on the theory of brand psychological ownership, this paper aims to explore
the mediating role of brand psychological ownership in the relationship between brand …

Abstract In the 1987 film 'Wall Street', apart from telling the world that “Greed, for lack of a
better word, is good.“, Gordon Gekko, portrayed by Michael Douglas, notably remarked,“I …

Guiding tourists in displaying civilized behavior is pivotal in destination management. This
research tries to understand what forms of interpretation can effectively promote tourists' …

Purpose Using the stimulus-organism-response (SOR) theory, this study explores the effect
of religiosity, resource sharing and environmental attitudes on minimalist behaviour in …

Consumer minimalism has emerged as a significant trend influencing purchasing decisions
in the evolving landscape of consumer behavior. However, minimalism is well …

Voluntary simplicity (VS), a minimalistic lifestyle of conscious, ecological, and ethical
consumption, is increasingly gaining popularity among people. Previous research has …